Tumblr acknowledges video growth with autoplay ad introduction
Tumblr has followed in Facebook’s footsteps by today introducing a video autoplay feature in an attempt to reposition the brand to acknowledge the growth of video content on the photo-sharing site.
Making the announcement last week during the Yahoo Q2 earnings call, chief executive Marissa Mayer cited Tumblr as one of the company’s success stories, after it grew 40 per cent from 300m to 428m users with mobile usage rising by 50 per cent.
Mayer said: “Today, more than 260 of the world’s top brands not only have a presence on Tumblr, but also advertise and spend on the platform, Read full story ›
Source: The Drum
