By Natalie Mortimer

Personalisation has been the buzzword on many a marketers lips over the past few years as brands adapt their content strategies to appeal to and engage millennial audiences. Now, however Tumblr is arguing that brands need to adopt the so-called ‘remix culture’ and hand over brand assets to win over audiences.

It’s a trend that has been steadily growing across social media, with users creating their own customised versions of the Star Wars trailer or the viral Ryan Gosling phenomenon, ‘Hey girl what’s my sweater made of? Boyfriend material’ meme.

“You need to be the brand that’s in on that,” said Tumblr’s Read full story ›

Source: The Drum