By Doug Zanger

Effective immediately, Yahoo-owned Tumblr has appointed Tatiana Simonian as head of marketing partnerships. She will be based in Los Angeles and lead the Tumblr team responsible for developing partnerships and integrations with entertainment and media brands. She will report to Tumblr CMO Stephanie Dolgins.

Prior to her role at Tumblr, Simonian was VP of branded music for Nielsen Entertainment and, earlier, inaugural head of Twitter Music. She has additionally held roles at Disney and Hot Topic, where she created multi-platform activations for music film and product initiatives.

According to Statista, Tumblr has 291.7m blog accounts as of April 2016, up from Read full story ›

Source: The Drum