Turning the Telegraph into a digital first organisation is “brilliant but terrifying”, says head of UX Jane Austin
The process of evolving the Telegraph into a digital-first organisation is “brilliant but terrifying” the media group’s head of UX Jane Austin has said, as it looks to create more content such as its recent “alternative” World Cup website Project Babb.
Speaking at The Drum’s Joy of CX event in London today, Austin said that the Telegraph is trying not to be “too UKIP” and is looking to attract a broader, younger audience, which is inherently online
“We’re trying not to be too UKIP right now, we’re going through a brand change as well. We’ve been going for 150 years Read full story ›
Source: The Drum
