By Minda Smiley

Miki Agrawal, the founder of “period-proof” underwear brand Thinx who recently stepped down as chief executive amid allegations that she fostered a culture of harassment and substandard pay, is now busy trying to get her bidet brand Tushy off the ground via a campaign that explains why bidets are more hygienic and eco-friendly than toilet paper.

Tushy hit the market in 2015, but according to a brand spokesperson, this is its first-ever campaign. Created in partnership with agency Captain Worldwide, the star of the campaign is a young boy named Danny who spends his time making the case Read full story ›

Source: The Drum