TV ads best for engagement with consumers but only 5% engage with mobile ads
The majority of consumers (61 per cent) are put off by ads that are badly targeted and not relevant to them, research by City Numbers has found.
The research of 1,006 consumers found that 79 per cent of the public would engage with a TV ad, with direct mail coming second (62 per cent), while print ads found favour with 53 per cent of respondents.
Craig Busst, managing director at City Numbers, said: “More traditional tactics are holding their own in a marketplace that demands increasingly diverse and integrated marketing campaigns, while it’s clear that unsolicited calls to the home or mobile Read full story ›
Source: The Drum
