By Andy Fisher

The below post is part of our 2015 TV Year in Review guest post series and is written by Andy Fisher, Chief Analytics Officer, Merkle.

4 Major Television Advertising Shifts to Expect in 2016

Over half of the US population will be watching streaming content on a connected TV by 2016 and more than 60 percent by 2019, according to eMarketer. The days of television viewers mundanely flipping through hundreds of channels are becoming a thing of the past. Content is on demand, ready instantly at viewers’ fingertips, whether those hands hold a remote, video game Read full story ›

Source: The Drum