Twinings invests £10m in integrated campaign to cement position as everyday brand
Twinings has ploughed £10m into an integrated campaign to build on the success of its ‘Get You Back to You’ campaign and establish the tea brand as something which makes an everyday difference.
The stop-motion ad, which used paper-craft techniques, shows a woman sip a cup of Twinings Everyday English Breakfast tea in the morning and enter a world created from Twinings tea tags. It ends on the tagline ‘drink it all in’.
Explaining the concept, marketing director Heather Hartridge said: “There’s lots of little things you can do every day that make a big difference, and Twinings is one of those Read full story ›
Source: The Drum
