By Jennifer Faull

Twitter has created a new tool to help marketers harness “everyday moments” and aid an always-on approach to the platform.

Revealing the tool, which is set to be released widely next week, Twitter’s head of research EMEA Matt Taylor, praised the likes of Adidas for building on the real-time opportunities around the World Cup.

However, he cited Nielsen and said that 55 per cent of UK users tweet about what they are doing at any one moment – waiting for a train or going for a run for example. Taylor said these were predicable points in the day that brands should Read full story ›

Source: The Drum