Twitter and Tesco’s Dunnhumby partner to link ads to sales
Twitter has teamed up with Tesco’s research firm Dunnhumby in a fresh effort to prove the effectiveness of running campaigns on the platform to FMCG advertisers, like Procter & Gamble (P&G) and Unilever.
It mirrors a deal inked by Dunnhumby and Facebook last year, where the former’s data bank of some 17 million shoppers in the UK was married with that of Facebook’s 37 million monthly active users in the UK via Acxiom, a “safe haven” which allowed analysis of how the ads online impact sales offline.
Now, Tesco’s active ClubCard users (managed by Dunnhumby) and Twitter’s active Read full story ›
Source: The Drum
