By Jennifer Faull

A #noreceiptnoreview campaign has emerged on Twitter and swiftly received backing from restaurateurs and critics in response to the news that Amazon would sue 1,000 fake reviewers.

The campaign aims to persuade review-led sites like TripAdvisor to allow people to only post a review if they can provide a scanned receipt.

The credibility of such websites, which host millions of reviews on restaurants and hotels, is under threat if consumer trust in the authenticity of reviews comes into question.

Amazon claims that its brand reputation was being tarnished by “false, misleading and inauthentic” postings from people offering false Read full story ›

Source: The Drum