Twitter confirms American Express exec Leslie Berland as CMO
Twitter has confirmed that American Express’ Leslie Berland has been appointed as its chief marketing officer.
The social network’s chief executive confirmed the news today with a tweet saying that Berland will help tell the stories of the “iconic product”.
Welcoming @leslieberland to Twitter! She will join as our CMO to help tell the stories of our iconic product!
— Jack (@jack) January 26, 2016
Most recently executive vice-president of global advertising, marketing and digital partnerships at American Express, Berland now has the tough task of helping the troubled social network galvanise user Read full story ›
Source: The Drum
