By Sarah Vizard

The move means that videos, GIFs and Vines that appear in users’ Twitter timelines will automatically begin to play on mute as they scroll through. Clicking on the video will take the user into full-screen mode with sound.

Autoplay has become a standard format on social media with rivals such as Facebook and Instagram already offering the feature. Advertisers like it because they feel consumers are more likely to notice ads and the content can make more of an impact.

Video ads can generate more ad revenues for Twitter than its ‘promoted tweets’ with the video ad market expected to top $7.77bn Read full story ›

Source: Marketing Week