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Twitter debuts first augmented reality experience on The Voice

on May 10, 2016 | 0 comments

By Adam Flomenbaum

Fans of The Voice following along on Twitter tonight have seen – in the form of animated 3D hashtags and stickers – the debut of Twitter’s augmented reality experience.

Backstage, Twitter has set up a custom augmented reality booth that enables the coaches and singers to tweet six-second videos of their interactions with the animated objects.

Nothing but giggles and emojis #BehindTheVoice with #TeamAdam rn. #VoiceTop9https://t.co/ROcl4IUHdi

— The Voice (@NBCTheVoice) May 9, 2016

Also available are custom animated emojis (which has become an increasingly popular marketing tool for networks and brands) Read full story ›

Source: The Drum