Twitter diversifies livestreaming content with Cheddar addition
Whether Twitter has enough left in the tank to challenge Facebook and its Live product will be interesting to watch, but they are certainly trying.
Twitter has secured a slew of livestreaming deals of late, most noticeably one with the NFL that will result in the broadcast of a regular season game. Yesterday, Twitter expanded into other genres (many deals so far have been with sports leagues), announcing a partnership with Cheddar to livestream programming focused on technology, media, and business.
Cheddar is helmed by former Buzzfeed President and COO Jon Steinberg.
The partnership will begin with the daily broadcast of “Opening Bell” Read full story ›
Source: The Drum




