By John McCarthy

Social media site Twitter has released a tweet discussion mapsite called ‘Everyday Moments’ which records and presents time-stamped tweeter discourse throughout the week.

The conversation map will help advertisers and brands engage with consumers by informing them what is being spoken about at any given time.

The tool measures the use of keywords within tweets and builds a map of a region’s chatter which is available for users to view on the website.

‘Everyday Moments’, which is currently in beta, has 80 topics which users can search and compare, although Twitter has said this will grow.

The social network released the beta after yesterday Read full story ›

Source: The Drum