By John Glenday

Twitter has fired up a fast-paced new TV commercial crafted by TBWAChiatDay in an effort to draw a younger demographic to the micro blogging service.

Running throughout the US World Series the campaign takes the form of a zippy, meme based journey through the Twitter-sphere before slowing things right down to highlight Twitter Moments – a new service geared toward distilling the real time chaos of the main site into a digestible means of catching up on topics and stories of interest.

It is hoped that this will help to draw in people who haven’t previously made use of Twitter as well Read full story ›

Source: The Drum