By Sarah Vizard

Twitter last night (27 October) kicked off an integrated marketing campaign including its first TV ads, which debuted during the World Series. The first spot, created by TBWA/Chiat/Day and dubbed ‘Post Season’, is aimed squarely at sports fans showcasing the best bits of the Major League Baseball playoffs in tweets.

It promotes Twitter’s new ‘Moments’ feature, which pulls all the tweets on a particular topic or event into one place so they are more easily viewable. The aim is to make it easier for people new to Twitter to find content of interest to them.

Moments is currently only available in the Read full story ›

Source: Marketing Week