By Tony Connelly

Twitter has unveiled a new advertising analytic feature called Conversion Lift that will measure the success of Promoted Tweets in terms of conversations and use the data to recommend ways for advertisers to more accurately target their audience.

Conversation Lift will determine how a Promoted Tweet performed by analysing clicks, app installs or sign-ups for services. The feature will split the targeted audience in two: people who saw a news feed-style ad and those who didn’t and will use the data to compile a report comparing the conversion rates of both groups, including whether the action took place on desktop or Read full story ›

Source: The Drum