By Jerry Daykin

Twitter has long been a powerful sidekick to TV. The conversations and trending topics on the platform are often dominated by whatever’s on the box at that time. Shows can find new life and new audiences if they successfully attract good buzz on the platform, and advertisers have even developed ways to buy Twitter ads to match up with their on air sponsorships.

It’s clear however, that the platform has ambitions to become centre stage, and over the next few months we’re about to see how they pan out.

When the online streaming rights to the NFL were awarded Read full story ›

Source: The Drum