Twitter looks to partner with the NFL 'in a bigger way' as it ups its live sports focus
Twitter is looking to build on the success of its NFL live streaming deal after revealing that it will look to partner with the league in a “bigger way” going forward.
The comments were made by the social media platform’s chief operating office, Anthony Nato, during a recent post-earnings call with analysts.
Nato said that the $10m deal with the NFL to live stream 10 Thursday night games “exceeded our expectations on both revenue and profitability for both us and our partners”.
He added: “We will look to partner with [the NFL] in a bigger way.”
In its Read full story ›
Source: The Drum
