By Adam Flomenbaum

There are rumors floating that Twitter is considering allowing users to utilize emojis instead of hearts to react to tweets.

This move would certainly appeal to users, but the implications for advertisers are much greater. Sentiment analysis was a buzz term a few years ago, but quickly went out of vogue when companies realized how hard it was to discern between phrases like “sick” (i.e. “that vomit scene was sick” vs. “that back-flip was sick!”). Our analytics partner, Canvs, is a company that still makes this data meaningful and actionable for brands.

While its tinkering, Twitter yesterday released a Read full story ›

Source: The Drum