By John McCarthy

One publisher house has hatched a scheme to write about the real-time, digital-first world of YouTubers and their gadget-integrated super fans exclusively in print.

Oh My Vlog! is a new magazine designed to give young people insight into the lifestyles and background of YouTube’s top content creators (or stars).

The concept doesn’t immediately confound, until one ponders upon the fact the publication has absolutely no digital presence.

It has made the bold move of targeting digitally-savvy kids, who are already instantly interacting on a whim with their favourite stars directly on YouTube, through the medium of print.

At the price of £3.99, Read full story ›

Source: The Drum