Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Twitter replaces ‘favourites’ with ‘likes’ in bid to boost appeal

on Nov 3, 2015 | 0 comments

By Sarah Vizard

You can say a lot with a heart. Introducing a new way to show how you feel on Twitter: https://t.co/WKBEmORXNW pic.twitter.com/G4ZGe0rDTP

— Twitter (@twitter) November 3, 2015

Twitter says the change, which happens today (3 November), will make it easier and “more rewarding” for users wanting to engage with other users, including brands. The hope is that this engagement boost will also convince more brands to spend more money on marketing on Twitter.

Twitter already uses the heart symbol on Periscope, its live video streaming app, and will now adopt it across its properties, including Vine.

“We know Read full story ›

Source: Marketing Week