Twitter replaces ‘favourites’ with ‘likes’ in bid to boost appeal
By Sarah Vizard
You can say a lot with a heart. Introducing a new way to show how you feel on Twitter: https://t.co/WKBEmORXNW pic.twitter.com/G4ZGe0rDTP
— Twitter (@twitter) November 3, 2015
Twitter says the change, which happens today (3 November), will make it easier and “more rewarding” for users wanting to engage with other users, including brands. The hope is that this engagement boost will also convince more brands to spend more money on marketing on Twitter.
Twitter already uses the heart symbol on Periscope, its live video streaming app, and will now adopt it across its properties, including Vine.
“We know Read full story ›
Source: Marketing Week




