By Ishbel Macleod

Advertisers will be able to see how many times users have viewed and engaged with organic tweets, as Twitter rolls out an enhanced dashboard.

The new system will allow users to compare impressions (times a tweet is viewed by anyone on Twitter web and Android or iOS apps, including logged-out users), total engagements and retweets month over month.

Buster Benson, analytics product manager at Twitter, explained in a blog: “For the first time, advertisers will be able to see how many times users have viewed and engaged with organic tweets, so that they can more effectively optimize their content strategy. The tweet Read full story ›

Source: The Drum