Twitter signals shift away from social commerce as it disbands 'buy' button team
Twitter has “curtailed” product development on its ‘buy’ button and product pages, which were designed to encourage users to shop on the platform, according to sources familiar with the matter.
As part of the changes several of the social network’s 25-strong commerce team have departed. Remaining staff, meanwhile, have been reassigned to other parts of the business such as customer service or dynamic product ads, according to a report from BuzzFeed news.
Introduced in 2014, Twitter’s buy button was intended to let brands, artists and non-profit organisations sell goods within tweets. The product pages, known as Collections, were launched last year, Read full story ›
Source: The Drum
