By Ishbel Macleod

Twitter has begun a trial to allow users to be able to buy products directly through a tweet, with just over two dozen brands, charities and artists being chosen to test the ‘buy’ button.

It has been long suspected that Twitter was set to launch such a button, and the social media platform worked with social and e-commerce platforms Fancy, Gumroad, Musictoday and Stripe for this test.

Tarun Jain, group product manager at Twitter, has said: “In our test, an entire purchase can be completed in just a few taps.

“After tapping the “Buy” button, you will get additional product details Read full story ›

Source: The Drum