By Kaltrina Bylykbashi

Today (3 Feb) a company blog post announced that the platform’s first partners will be Flipboard and Yahoo Japan. The news comes after it was suggested that Twitter would use third-party sites for ads earlier in the year.

‘Promoted Tweets’, or ordinary tweets purchased by advertisers, can now be seen by users within Twitter content sections on a publisher’s platform.

It is not yet clear which brands will use the service. Twitter used Nissan to highlight how Promoted Tweets would work on third-party sites.

The blog says: “Nissan could run a Promoted Tweet campaign on Twitter, with specific creative and targeting, Read full story ›

Source: Marketing Week