By Minda Smiley

Twitter has launched a new ad format that it hopes will increase engagement between users and brands on the platform.

Called ‘Instant Unlock Card,’ the tool lets users access exclusive content, like a film trailer or Q&A, if they respond to a brand’s call-to-action on Twitter. The feature is part of Twitter’s “conversational ads,” which are tweets that include images or video along with a call-to-action button that prompts users to tweet the brand’s message and hashtag. If users click on the button, they can personalize the tweet before sending it out to followers.

The “conversational ads” format Read full story ›

Source: The Drum