Twitter’s new targeting product may bring a modern twist to political campaigning
For the first time Twitter will provide advertisers the ability to use its geo-targeting product, which allows ads to be targeted to individual postcodes and local constituencies.
The product has been launched with a view to giving political parties the opportunity to campaign more effectively in the lead up to the general election, according to a Twitter blog post.
Aiofe Demond, government and politics sales manager for Twitter UK and Ireland told Marketing Week: “Social media teams in the political space have been asking for the ability to reach people in more targeted ways for some time, so we are pleased to Read full story ›
Source: Marketing Week
