By John McCarthy

Twitter is rolling out a deal-redeeming feature called ‘Offers’ to US shores in the run-up to the festive season.

After its launch, the firm will work with a small number of brands to offer users deals on goods and products, enabling them to add discounts from brands to their debit and credit cards – directly from the social network.

Once the offer is linked with the card, shoppers can use it to make the purchase where the discount will be activated. Furthermore, using Twitter’s targeting capabilities, advertisers will be able to tailor their promotions and campaigns to the right audience.

A Twitter blog Read full story ›

Source: The Drum