Two thirds of CEOs believe digital OOH is best medium to ‘make their brands famous’
Digital out of home (DOOH) advertising is the best method after TV for advertising, CEOs believe, according to a survey conducted by Censuswide.
While 74 per cent of CEOs asked said that TV was their favourite method of advertising, 60 per cent said there are specific DOOH sites around London they view as ‘must have’ when it comes to their brand or company’s media plan.
The research of 100 UK CEOs also found that 66 per cent believe DOOH is the most effective medium for making their brand famous.
Jonathan Lewis, managing director at Outdoor Plus said: “The results of the Read full story ›
Source: The Drum
