By John McCarthy

Taxi-hailing app Uber has revealed it will not fully use its “surge pricing” system, which sees prices vastly inflated in response to consumer demand, during the blizzard set to hit New York.

In anticipation of what the US National Weather Service dubbed a “potentially historic blizzard” bracing the US East Coast, Uber has announced it will cap its prices, by limiting its “surge pricing” technology help stranded commuters.

The firm has negotiated a price cap with the New York attorney general to keep prices limited during disasters.

On US disasters such as the blizzard, the company said: “Uber’s pricing algorithms will be capped Read full story ›

Source: The Drum