By Rebecca Stewart

Uber has enlisted Patrick Stal as its head of marketing EMEA, poaching him from TomTom to spearhead its efforts in the region.

His appointment comes amid a turbulent time for the ride-hailing app, with chief executive Travis Kalanick having stepped down in June amid a shareholder revolt. The firm has also recently hired former Apple marketing executive Bozoma Saint John as chief brand officer to help it clean up its image.

Stal has worked for navigation giant TomTom since 2015, most recently serving as vice-president of communications for the brand’s consumer business. He has previously Read full story ›

Source: The Drum