By John Glenday

Taxi booking service Uber has uncovered an interesting facet of human behaviour after noticing that customers with a smartphone battery on the cusp of running dry are more likely to accept a ‘surge price’ of as much as 9.9 times the going rate than those with a healthy power bar.

Moreover Uber also revealed that it has the ability to identify when its app is about to enter power saving mode, potentially allowing it to artificially activate a surge price to take advantage of this psychological quirk, although the firm stresses it would not do so.

Keith Chen, Uber’s head Read full story ›

Source: The Drum