By John Glenday

Uber is witnessing evolution in its service delivery with the continued growth of its low cost UberPool car sharing venture which allows passengers travelling in the same direction to share a ride with others.

Cheaper than a standard standalone fare, the service has grown quickly since its launch in 2014 to the extent that it now accounts for 20 per cent of all rides globally, equating to some 100m Pool rides.

The stats were divulged by Uber’s strategy head David Plouffe, who implied that Uber was willing to forego high margin services in favour of growing its customer base by acquainting a Read full story ›

Source: The Drum