By Brian Elliott

For a fraction of a second, to ‘Uber’ something was a good thing.

You work your ass off in obscurity for years, create an idea that liberates millions from the shackles of oppressive business and government interests (ie – the taxi mob, and their licensing raj), become 50 billion dollar ultimate unicorn success story … and the next day you are Public Enemy #1. Such is the fate of Uber, and to a lesser extent Airbnb at the moment.

So what’s a smart brand owner to do?

I have often been surprised by the shyness of companies to make their case Read full story ›

Source: The Drum