By Tony Connelly

Uefa is shaking things up with its Euro 2016 trophy tour which will take a new approach to the traditional pre-tournament trophy promotions.

London-based creative agency Space have drawn up the campaign for the Euro 2016 Trophy Tour which will take place on a train that will visit 25 cities in host country, France.

The train will consist of four carriages with each one offering fans a different interactive experience. The trophy will be held in the first carriage which has been created to resemble the Stade de France where the final is being held. Imagery, grass, sounds and smells will all Read full story ›

Source: The Drum