Ugg appoints Lost Boys to develop pan-European social strategy
Footwear brand Ugg Australia has appointed social and content agency Lost Boys, part of the DigitasLBi family, as its social agency of record in the EMEA region.
The appointment comes as Ugg looks to change perceptions of the brand and reach a new audience.
As part of this, Lost Boys will partner with the brand to develop a pan-European social strategy and a series of initiatives, and will also create a new approach to social insight and measurement using social data tool PeoplePulse.
The first activity has launched in the form of Ugg SOS, which aims to drive engagement with the brand amongst Read full story ›
Source: The Drum
