UK ad spend surges to record high of 9.4bn driven by digital investment
UK advertising spend grew 5.8 percent in the first half of 2015 to reach a record high of £9.4bn, according to Advertising Association/Warc Expenditure Report data published today (20 October).
Growth in digital advertising was a large driver with a 13.3 per cent increase in internet spend to £3.9bn, with mobile accounting for 79 per cent of this growth. Mobile ad spend grew 52 per cent to break the billion pound barrier in a half-year period for the first time (£1.07bn).
Steady growth was also reported in the first half for radio (2.9 per cent), out of home (2.3 per cent), cinema Read full story ›
Source: The Drum
