By Seb Joseph

Britain’s biggest brewers are channelling their marketing alliance around social media that will see them use the discipline to target mass market consumers who are not habitual beer drinkers.

Britain’s Beer Alliance, which includes the nation’s biggest brewers AB InBev, Heineken, Carlsberg, SABMiller and Molson Coors, have appointed Telegraph Hill to steer its first major push into social media. While the initiative has used the medium before – most notably to allow fans to request beer suggestions for food on Twitter – it wants social networks to play a more intrinsic part of how it shifts the nation’s perceptions Read full story ›

Source: The Drum