Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

UK charity Karma Nirvana escapes ban over honour killing ad

on Oct 13, 2015 | 0 comments

By Natalie Mortimer

UK charity Karma Nirvana has escaped advertising ban after readers complained that an image it used of a woman being suffocated was ‘distressing’.

The charity, which supports victims and survivors of forced marriage and honour-based abuse, ran the press ad in memory of Shafilea Ahmed, a 17-year-old British girl who was suffocated by her parents with a plastic bag in an honour-based killing.

Six viewers complained to the Advertising Standards Authority (ASA).

In response Karma Nirvana said the motivation behind the ad was to highlight a growing area of concern in the UK and to honour the memory of women Read full story ›

Source: The Drum