UK drinking habits under scrutiny: Alcohol trends sets out a potential marketing manifesto for brands following Maxus study
The recent study looking at trends and attitudes around alcohol consumption worldwide has found that UK continues to represent the most in-demand market and that individual preference is the number one driver for brand choice.
The data comes from Maxus, a WPP media agency, report titled “The Drinking Code” which found that the average British person consumes more alcohol per person that those in Australia, China, Germany, India and the US. It also reported that UK drinkers were more likely to binge drink, go to the pub and drink at home than people in other countries.
The study of of 6,500 adults Read full story ›
Source: The Drum
