UK government takes first foray into native advertising with campaign promoting Britain as a place for business
The UK government is taking its first foray into native advertising with a digital campaign promoting Britain as a good business environment.
The government partnered with digital publishing company Say Media in a deal brokered by M4C and content will appear on the firm’s own tech site ReadWrite, as well as distribution throughout relevant audiences via Say Media’s ad platforms.
The ads will direct users to the government’s ‘Great Business’ website and the campaign is designed to “increase confidence among SMEs in Britain” through a series of case studies.
Paps Shaikh, European GM, Say Media, said: “This was an exciting opportunity where we Read full story ›
Source: The Drum
