UK ‘most advanced’ at adopting programmatic advertising – says Google’s MD UK and Ireland Operations Eileen Naughton
The UK is the “most advanced” market when it comes to the speed of adopting programmatic advertising practices, the managing director of Google’s UK and Ireland Operations Eileen Naughton has said.
Speaking at the IAB Engage conference in London today, Naughton also praised the use of digital advertising in the UK, which currently accounts for 35 per cent of advertising in the region, and called it the most advanced “in the world”.
“The adoption rate of technology platforms to inform media-buying decisions to really do automated buying in ways that are more targeted, and more efficient in the end for brand marketers Read full story ›
Source: The Drum
