UK native advertising benchmarks for publishers, from Polar
Native advertising platform Polar, which works with UK premium publishers including Hearst UK, The Economist, News UK, The Telegraph and IPC Media, has prepared a set of UK native advertising benchmark takeaways exclusively for The Drum.
Polar, which serves 300 million native ads in the UK and 1.5bn globally, also works with US publishers such as The Washington Post, Slate, Condé Nast, Hearst, News Corp and Martha Stewart Living, to help them create, serve, and scale their native advertising.
The Drum has compiled the main takeaways provided by Polar, for publishers looking for answers in this area:
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Source: The Drum
