By Naomi Taylor

The UK Partnership Panel is an impartial body representing partnership marketing within the advertising and marketing community.

The panel is made up of partnership experts from a range of industries including TV, media, consumer product, tech, telco and not-for-profit, who in turn provide a cross section of experience with a well rounded view of Partnership Marketing.

The panel exists to share knowledge, best practice and insight into the discipline, with the view to encourage outstanding partnerships and push partnership marketing to the forefront of the marketing mix.

Panelists meet on a quarterly basis to cover important topics and work through tools and insight Read full story ›

Source: The Drum