UK social media ad spend to increase by half in 2014 with Facebook set to dominate
The UK’s social media ad spending will rise by half this year, an increase which will see the sites take in around 10.5 per cent of the UK’s overall digital ad funding, according to an industry report from eMarketer.
The study projected that ad spending on social networks will rise by half in the next year and that by 2016, the social networks will account for around 15 per cent of the nation’s digital ad investment.
The UK will spend £7.25bn on digital ads in 2014, up by 15 per cent on 2013. Furthermore, with the rise of mobile and video ads, Read full story ›
Source: The Drum
