UK supermarket promo sales hit six year low as own-brand focus endures
The UK’s biggest supermarkets continue to rein in in-store promotional deals, bringing revenue from the deals to the lowest levels in six years.
Kantar Worldpanel reports that the UK grocery market saw a steady growth of 0.3 per cent in the 12 weeks to 14 August, citing the warm weather for the upturn.
However, across the board brands look to be reverting to simpler pricing structures, away from promotional and multi-buy offers with them representing only 37.7 per cent of sales revenue, down from 40 per cent in mid-2015 – and the lowest for six years.
Fraser McKevitt, head of retail and consumer Read full story ›
Source: The Drum
