UKTV calls tender for media account as it takes creative in-house
UKTV has put a tender out for its eight-figure media planning and buying account, and is set to open its own “full service” in-house creative agency.
Rocket, which has overseen UKTV’s media account since 2008, will be invited to repitch. Pitches will begin from next month, the review led by ISBA and Ebiquity. A final decision will be made by the end of Q2.
The broadcaster, which owns channels Dave and Drama, will also be opening up a full-service creative shop to build on its existing creative team, led by creative director Scott Russell. The company will be hiring senior Read full story ›
Source: The Drum
